$1.5B Ecosystem
Led Shutterfly's ecommerce product management organization and strategic roadmap for a $1.5B ecosystem.
Engineering / Product / Strategy
Geetha Iyer Building products that scale with purpose.
Former Senior Director of Ecommerce Product Management at Shutterfly, where I led a $1.5B ecosystem and pioneered generative AI adoption in eCommerce. I blend product strategy, engineering depth, and data-driven growth to deliver measurable outcomes at global scale.
$1.5B Ecosystem
GenAI for eCommerce
10% Conversion Lift
$10B CPQ + Billing
Engineering
Product
Leadership
About
Product strategy grounded in engineering rigor.
I led end-to-end product strategy for a $1.5B eCommerce ecosystem and spent over two decades at Oracle across product and engineering leadership. My work spans B2B and B2C SaaS, EdTech, FinTech payments and billing, and CRM platforms.
Executive Focus
- Enterprise SaaS and cloud-based eCommerce strategy
- Generative AI adoption with Google Vertex and Amazon Bedrock
- Global billing and payments at scale
- AI-powered personalization and creative tooling
- Cross-functional alignment across product, engineering, and marketing
Leadership Foundations
- AI innovation tied to measurable business impact
- Outcome-focused roadmaps and conversion lift accountability
- Scaled Agile delivery with SAFe
- Global team leadership and mentorship
- Technical depth with 7 years of engineering experience
Impact
Proven impact at global scale.
Generative AI in eCommerce
I pioneered GenAI features using Google Vertex and Amazon Bedrock, lifting conversion by 10%.
Global Billing Scale
I built CPQ and billing systems managing $10B in annual transactions across 150 countries and 55 currencies.
Two Decades at Oracle
I led product and engineering teams across eCommerce, Student Cloud, and higher-ed platforms.
Leadership Playbook
How I lead teams to deliver ambitious outcomes.
AI-First Roadmaps
I translate GenAI capabilities into practical workflows that move conversion and retention.
Outcome Discipline
I link initiatives to measurable business outcomes like conversion lift and revenue growth.
Platform Scale
I build SaaS ecosystems that support global pricing, billing, and partner ecosystems.
Team Growth
I have led 40-member engineering teams and developed global leadership pipelines.
Cross-Functional Alignment
I connect technology, business, and marketing teams to accelerate innovation.
Work Snapshot
Highlights from her leadership portfolio.
From AI-powered creative tooling to global CPQ and billing systems, I deliver enterprise-scale platforms across B2B and B2C SaaS, EdTech, FinTech, and CRM ecosystems.
AI-Driven Product Features
I launched automated captioning, sentiment analysis, personalization, and advanced photo editing.
Enterprise SaaS Strategy
I built and scaled cloud-based eCommerce and billing strategies across global markets.
Technical Depth
I bring 7 years of engineering experience with hands-on background in Java, Python, SQL, and cloud platforms.
Connect
Let's build what's next.
Whether you are shaping a new product strategy, scaling a platform, or aligning cross-functional teams, I bring clarity, momentum, and engineering rigor to the work.